booodl CEO & Co-Founder George Freney speaks with SBS Finance about the importance of the consumer experience in today’s low-growth retail environment.
The key takeaways?
- Discounting as a mechanism for capturing the consumer’s wallet share just isn’t cutting it anymore
- Instead, retail businesses need to focus on providing their customers with an unparalleled shopping experience
- Technology forms a crucial part of today’s customer experience (72% of shoppers use their mobile phone as part of their journey to visit a physical retail store)
- Invest in technology that provides customers with a shopping experience that they can’t get online
Read George’s in-depth analysis on the arrival of Amazon to learn more about how to effectively respond here