Google announces huge increase in local searches

All signs point to local!

Last week we shared our thoughts on the latest Google Ads announcement, which allows businesses to capitalise on the rise in “near me” searches. More on that here.

One of the key stats we shared was that 50% of shoppers who conduct a search on their smartphone visit a store within a day. That’s a lot. And it’s not stopping there.

The latest search data from Google (courtesy of the vastly insightful ThinkWithGoogle.com) shows that that figure has jumped to a whopping 76%!

There is no denying that location centric search is on the rise. Making sure shoppers can find you in their “I-want-to-go-now” moments is key.

Is your store discoverable? Register today and start increasing your Store Discovery Optimisation.

Screen Shot 2016-06-08 at 6.10.17 PM

 

Screen Shot 2016-06-08 at 6.09.41 PM

Screen Shot 2016-06-08 at 6.10.47 PM.png

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s