The Sydney Insider: A shopper’s guide to Paddington’s backstreets

There’s no suburb in Sydney that offers a shopping experience quite like Paddington. With its high end international labels, homegrown designer flagships and niche boutiques, Paddington’s sprawling fashion precinct is the perfect place for a little retail exploration. Ahead, the stores we’d never skip when trawling Paddington’s backstreets.

OSKA – Shop 1, 168-174 Oxford Street

Nestled in the heart of Oxford Street, German-born brand OSKA is a must for shoppers coveting the clean and contemporary European look. Sustainability, utility and timeless quality are the cornerstones of OSKA, with every piece crafted from high grade natural materials and built to last in your wardrobe for seasons to come. The OSKA aesthetic is unique without being ostentatious, favouring dimensional textures and Asian-inspired silhouettes over flashy bells and whistles.


Incu – 256-258 Oxford Street

A firm favourite with Sydney’s style set, Incu Paddington offers a curated collection of wearable designer labels for both men and women. With a fresh, bright and airy space designed by the team at Akin Creative, Incu’s front doors are hard to ignore for weekend visitors and locals alike. Trust Incu to always bring you the best edit of premium brands and cult favourites – think Alexander Wang, Acne and Rag & Bone alongside Adidas, Vanishing Elephant, Deadly Ponies and more.

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Mon Purse – 37 William Street

Nothing beats the feeling of owning a piece that’s truly unique, and Mon Purse’s flagship boutique offers shoppers the chance to put their stamp on a wide range of luxury leather bags and accessories. Each product is crafted using only the finest hand selected leathers and raw materials, with everything from bucket bags, clutches, phone covers, cosmetic cases and luggage accessories just waiting to be monogrammed in store. There’s just one question left to ask – will you pick up the perfect gift for someone special, or a treat for yourself?

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By Charlotte – 42 William Street

Tucked away in a beautiful little terrace, By Charlotte is a veritable treasure trove of distinctive and spirited fine jewellery pieces. Launched in 2012 by renowned makeup artist Charlotte Blakeney, By Charlotte fuses the raw beauty of island living with sophisticated designs and precious materials. Elements of the designer’s signature lotus flower are intertwined throughout her collection of necklaces, bracelets, earrings and rings, with every keepsake piece a symbol of natural beauty and the feminine spirit.

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Di Nuovo – 92 William Street

Di Nuovo is the destination for vintage shoppers with a discerning eye. This premium boutique has built an unmatched reputation for stocking the best in upscale women’s recycled fashion, with a wide range of both international and Australian high end designer brands on shelves. Local favourites including Lover, Ellery and Zimmermann mix with the likes of Chanel, Chloé and Prada, and with new clothing and accessories arriving each day, penciling in regular post-brunch visits are a must!

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Can’t find what you’re looking for? Use Booodl to find the right store.


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