Today, our CEO and Founder, George Freney shared a blog post on his LinkedIn that explored the concept of SEO in relation to physical retail stores.
Despite all of the hype that surrounds e-commerce, online purchases only account for 7.2% of overall sales. This measly statistic reveals that the physical store is too often overlooked, and underestimated.
However, brick-and-mortar stores stand on the cusp of an exciting age! In our digitised world new opportunities for physical stores are continually presenting themselves. We have to start applying online thinking, and new technology, to gain insight into the offline conversion funnel.
To drive more footfall into stores, one of must turn to the concept of Search Engine Optimisation (SEO); a process that lends itself perfectly to physical store discoverability.
In this video our CEO and Founder, George Freney, shares the three critical things to think about when it comes to physical store SEO.