Soft Launch Success!

On Tuesday we opened our doors once more to the retail community and friends for our Soft Launch. We’ve been working incredibly hard on our latest app release, so this was a chance to share the fruits of our labour. And a cupcake or two.


The night was a huge success with overwhelmingly positive feedback from all. Those who attended came from diverse industries and shared valuable feedback and insights. A massive thanks to everyone who came along.

Initial reactions to the app since we launched a couple months ago have been amazing: a total of 500,000 products are now on Booodl, a whooping 27,202 have been added to peoples’ lists and a total of 9,955 notifications have been sent to users. Despite these figures, we always want to improve.

We took the opportunity to reveal our latest product update of which you can get a glimpse in the below video. We have enhanced the retail side of Booodl to make it even easier for stores to connect with their customers. We’ve also perfected our Pay & Pickup feature and added team messaging, which makes it possible for staff to chat between themselves.

You’ll be able to personally experience this update for yourselves very soon! If you’re a store owner and would like to learn more, please register your interest and store details at

If you’d also like to be part of our next event, or simply check out what we’re about, email us at

Don’t forget to follow us on Facebook, Twitter, Insta and LinkedIn for more regular updates.

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