6 Retail Updates you Need to Know Today

While Sydney is about to face the frostiest cold snap in recent history, the rest of the world have had some noteworthy occasions of their own…we of course, are most interested in those pertaining to retail. This week’s retail wrap up is brought to you from the cozy warmth that only comes with turning the aircon up to full heat – enjoy!

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1) Adidas’ sustainable sneaks

Adidas is taking a creative approach to the issue of marine pollution, developing a pair of sneakers made from ocean waste and illegal deep-sea gillnets. While the results are striking, this shoe is merely a prototype. That said, customers can expect to get their hands on something similar later this year. Sustainability never looked so good! http://goo.gl/fPCXth

2) Amazon Prime Day

America’s Black Friday sales just got some major competition in the form of Amazon’s Prime Day event. On July 15th the site will offer special promotions every 10 minuets and unlimited free shipping for new and existing Prime members. It’s a sale and everything must go! http://goo.gl/Z2fMGR

3) Pinterest’s newest partners promote pinning

Shopping site, Polyvore, and IFTTT, a web-based conditional service, are the first companies to utilise Pinterest’s developer platform. By doing so, these companies will be able to “bring Pins to life,” on their respective websites. Both players are already popular with Pinterest users; indeed, since accessing the API Polyvore has reported a 132% increase in shares to Pinterest – seems like a natural fit to us: http://goo.gl/2PLXLu

4) Luxury brands embrace e-commerce  

Luxury brands have been reluctant to turn to online sales for a myriad of reasons, but their attitudes are changing. Both Fendi and Chanel have recently started experimenting with e-commerce and for good reason, it works. In 2014 it was reported that 44% of online luxury sales were fueled by brands’ own websites and department stores. However with the price tag comes the expectation of a high level of customer service, so it will be interesting to see how these brands will negotiate this in the shift to online: http://goo.gl/vdAEna

5) Trade reviews for discounts

Ever leave a review on an item you’ve purchased, only to feel put out when there’s no tangible reward? Then friend, you’re going to want to know about Snagshout. This freshly launched website, offers 40-90% of Amazon products in exchange for customer reviews. Now that’s a deal! http://goo.gl/Y79W9R

6) An ode to buy buttons

Last week we mentioned that Pinterest’s Buy Buttons have gone live, but some of you may be wondering what the lasting impact of the technology is. Well, the New York Times have written a great feature piece on buy buttons, pointing out that they aim to bridge the divide between mobile browsing and desktop purchasing. There’s a huge gap between time spent on mobile and purchases. According to eMarketer, half the time Americans spend online they spend on mobile – yet mobile only accounts for one fifth of retail e-commerce sales. Other then being a nifty piece tech, buy buttons are actually aiming to solve an economic issue. Have a read of the article here, it’s full of great insights: http://goo.gl/5XD3Wc

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