5 Retail Updates you Need to Know Today

In today’s Retail Wrap Up we cover a vast array of stories; from the weird and whacky (did you say, smart jeans) to Instagram‘s life changing update. No spoilers here, we wouldn’t want to ruin the surprise, have a read for yourself. Enjoy the long weekend folks!


1) Buyable pins

A few months ago it was announced that Pinterest  planned to introduce a “Buy Now” button. This week we got our first glimpse of these “buyable pins.” To date, the items on Pinterest have been largely aspirational. Tim Kendall, Pinterest‘s General Manager for monetization, is quick to point out more than 87% of users have bought items they’ve discovered on the site. Despite this, we believe the addition of more than 2 million buyable products, will radically change the nature of the platform: http://goo.gl/PnXgcr

2) Smart jeans

If you’ve ever struggled into a old pair of jeans and wondered why they’re snugger then before – you’re in for a treat. Levi‘s have teamed up with Google to invent a pair of smart jeans that can, among other things, tell you when you’ve put on weight and suggest workouts. Oh joy: http://goo.gl/8jAuGS

3) ‘Shop Now’ on Instagram

This week Instagram announced they’ll be introducing in-app shopping through sponsored content. While not much else is known at this stage, users can definitely expect an increase in advertisements on the platform. We can only wait and see how this plays out:  http://goo.gl/TIa9y7

4) Amazon gets a makeover

For everyone who loves a visual shopping experience – Amazon‘s new Stream interface is for you.  The shopping giant’s latest venture hosts a curated collection of “Beautiful things, updated daily.” While comparisons to Pinterest are inevitable, features such as “Your Saves” and the fact the entire site is shoppable sets Stream apart. Begin scrolling people: http://goo.gl/Uw2Iho

5) Digital payments set for massive boom

New research released by Visa Europe indicates the future is bright for mobile payments. Massive growth is predicted over the next five years, with an estimated 60% of Britons expected to use their mobile devices for payments at least once a week by 2020. Jeremy Nicholds, Visa Europe‘s Executive Director for Mobile, says “It’s no longer a question of ‘if’ consumers will embrace this new way to pay – it’s when – and for us the next 12 months are when mobile payments become mainstream.” Mobile payments are indeed the future of retailhttp://goo.gl/Ckwc1w

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