Beacons need to be better, shopping lists need to be smarter and the process of getting a product should be as delightfully simple as getting an Uber.
Booodl CEO and Founder, George Freney, touches on these (and more) in the latest issue of Australian Retailers Association.
“Shoppers want one app (like a PA for products they want to buy) that enables them to list all the products they want to buy, be notified that they are stocked, confirm the availability of the precise items and then seamlessly buy them. This brings the convenience and instant gratification of online shopping in-store.”
For those who don’t have the magazine handy, you can download a pdf of the article here.